Momentum | The marketing podcast for photographers

Nina Larsen Reed | The Benefits of Having a Hyper-Niche

Episode Summary

Earlier this year, I met Nina Larsen Reed at WPPI. I instantly liked her and new that I had to have her on the show. Nina is passionate about education, quotes the same books I do, and has only been a professional photographer for four years. And this was actually just her first year photographing weddings. She set a modest goal of booking 10 for the year. By March, she'd already booked 22! How impressive and exciting is that? Be sure to tune in to hear how she launched her wedding business, why having a hyper-niche is so important, and how she converts Instagram followers into clients.

Episode Notes

Earlier this year, I met Nina Larsen Reed at WPPI. I instantly liked her and new that I had to have her on the show. Nina is passionate about education, quotes the same books I do, and has only been a professional photographer for four years. And this was actually just her first year photographing weddings. She set a modest goal of booking 10 for the year. By March, she'd already booked 22! How impressive and exciting is that?

Be sure to tune in to hear how she launched her wedding business, why having a hyper-niche is so important, and how she converts Instagram followers into clients.

Links mentioned in the show:
Nina Larsen Reed: https://larsenphoto.co
Six Figure Photography: http://www.sixfigurephotography.com/